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The Science of Trade Marketing – Issue 2: Customer Census and Classification

First You Find Them Customer Census is exactly what it sounds like. You are basically taking the strategy you defined at the beginning of this process and using it to determine what your desired customers and prospects might look like. … Continue reading

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How to Buy Wholesale Merchandise

When buying merchandise to resell, you will be dealing with wholesale products or surplus products. There is a big difference between these two. If you are running a wholesale business, you will increase you chances of profitability by learning how … Continue reading

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